Exploring the impact of experiential marketing strategies on audience perception in indian performing art educational institutions. South Asian Journal of Management & Social Sciences, [S. l.], v. 1, n. 1, p. 20–26, 2026. Disponível em: https://theglobalpublishers.org/journals/index.php/sajmss/article/view/64. Acesso em: 12 sep. 2026.