DRIVING INNOVATION AND OPERATIONAL EFFICIENCY: THE ROLE OF AI IN STRATEGIC SOURCING AND PRODUCT DEVELOPMENT. International Journal of Research, Innovation and Practice, [S. l.], v. 1, n. 1, p. 18–37, 2026. Disponível em: https://theglobalpublishers.org/journals/index.php/ijrip/article/view/2. Acesso em: 10 jun. 2026.